Enterprise celebrates National Travel and Tourism Week

May 21,2024

The City of Enterprise in conjunction with the U.S. Travel Association is celebrating National Travel and Tourism Week May 19-25, 2024.

“The travel industry is essential to the success of every industry and will continue to be a critical part of Enterprise’s economy, development and workforce,” Mayor William E. Cooper said. “Travel enables success for all industries, by driving sales growth, innovation, education, and operations that power our economy.”

Tammy Doerer, Director of Tourism and Community Relations, said Enterprise saw a 3.9% in visitor traffic in 2023.

“Enterprise has exceptional lodging options with 10 hotels and 83 short-term rental options, offering accommodations to meet every travelers’ needs,” Doerer said. “We are thrilled to welcome these visitors to our city and hope that they will shop, dine and enjoy all that Enterprise has to offer.”

According to the 2023 State Tourism Report, for every $1 in travel-related expenditures, the state retains 33 cents in earnings for its citizens.  Doerer said that locally more than $1million in lodging tax was collected from hotel rooms and short-term rentals, which goes back into the city’s general fund.

As part of National Travel and Tourism Week, Doerer announced more than $18,000 in Alabama Legislative Tourism Grants were awarded benefitting Enterprise.  State Representative Rhett Marques awarded $2,600 each to the Enterprise Farmers Market Pumpkin Day, Main Street Enterprise Festival at the Monument, the Enterprise Chamber of Commerce Christmas Parade and the Aviation Heritage Disc Golf Tournament.  State Senator Josh Carnley awarded $3,900 each to the City of Enterprise Sweet Tea Festival and the Main Street Enterprise Whoville Celebration.

“We are fortunate to again be awarded Legislative Tourism Grants from Representative Marques and Senator Carnley. These Grants allow the city to continue to create these signature events that not only benefit our citizens, but also draw thousands of visitors to Enterprise who create memorable experiences that reflect well on our city.”

Established in 1983, National Travel and Tourism Week (NTTW) celebrates travel’s essential role in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities, inspiring new businesses and evaluating the quality of life for Americans every day.


Mayor Cooper signed a proclamation recognizing NTTW and urged all citizens to recognize the essential role this industry plays in the City of Enterprise.